Emmanuel is a church based in Medway, Kent. They were established 20 years ago with a passion to positively impact the community they are based in. Now with a new leadership and looking forward to the next 20 years, that impact looks different in 2014.
Emmanuel had just been through a process of re-envisioning what the church and charity was all about and it’s place in modern community. The process had given them a clear understanding of where they wanted to be and some practical ways to help them get there. What they lacked was a clear way of articulating that new vision. How do you reposition a church, with all the perceptions that come with that, into a welcoming and relevant organisation in today’s society?
After carrying out initial research and workshops it was clear that the new brand style should reset perceptions within the community and enhance the physical space.
We developed the concept of ‘welcoming all shapes and sizes’ around the 3 core elements of the church’s vision of ‘family, refuge and beacon’. A set of shapes and colours were created to represent different groups within Emmanuel, allowing communications to be focused on a particular group and then mixed together when talking about the whole church; a visual representation of how Emmanuel works as a community. The imagery was designed to be full of people, full of fun, full of life. The mark was created to act as an anchor to the brand, encapsulating all of this energy whilst taking a back seat to the rest of the content.
People now know what the church feels like before they visit, they understand the ethos of Emmanuel before experiencing it. A brand that is truly authentic to the people and experience that it represents.