See What We Did

Open Water & Emmanuel

Rebranding a church with a big vision. Bringing life to all they do.

The Background

Emmanuel is a church based in Medway, Kent. They were established 20 years ago with a passion to positively impact the community they are based in. Now with a new leadership and looking forward to the next 20 years, that impact looks different in 2014.

The Brief

Emmanuel had just been through a process of re-envisioning what the church and charity was all about and it’s place in modern community. The process had given them a clear understanding of where they wanted to be and some practical ways to help them get there. What they lacked was a clear way of articulating that new vision. How do you reposition a church, with all the perceptions that come with that, into a welcoming and relevant organisation in today’s society? 

The Solution

After carrying out initial research and workshops it was clear that the new brand style should reset perceptions within the community and enhance the physical space.

We developed the concept of ‘welcoming all shapes and sizes’ around the 3 core elements of the church’s vision of ‘family, refuge and beacon’. A set of shapes and colours were created to represent different groups within Emmanuel, allowing communications to be focused on a particular group and then mixed together when talking about the whole church; a visual representation of how Emmanuel works as a community. The imagery was designed to be full of people, full of fun, full of life. The mark was created to act as an anchor to the brand, encapsulating all of this energy whilst taking a back seat to the rest of the content. 

People now know what the church feels like before they visit, they understand the ethos of Emmanuel before experiencing it. A brand that is truly authentic to the people and experience that it represents.

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Client

  • EMMANUEL

What we Did

Brand Strategy
Brand Naming
Brand Identity Design
Brand Guidelines
Bespoke Website Design
Website Build
Promotional Goods
Brand Comms
Interiors
 

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WE HAD SPENT A LOT OF TIME SETTING A NEW VISION FOR EMMANUEL AND WERE A LITTLE UNSURE HOW WHAT WE HAD COULD BE INTERPRETED. FROM THE START OPEN WATER SEEMED JUST AS ENTHUSIASTIC AS WE WERE, WHICH PUT US AT EASE AND MADE US FEEL MORE CONFIDENT IN WHAT WE WERE DOING. THE PROCESS ITSELF WAS REALLY ENLIGHTENING AND ENJOYABLE AND THE VISUALS REALLY BLEW US AWAY. THE BRANDING REALLY CAPTURES WHAT BEING PART OF EMMANUEL IS ABOUT. WE ARE REALLY PROUD OF OUR NEW BRAND AND WEBSITE AND THE IMPACT IT IS HAVING IN OUR COMMUNITY IS FANTASTIC TO SEE.
ANDREW HANSEN

Open Water & Global Payments (SAYE Scheme)

Creating a share save scheme highlighting the investment opportunities available to employees.