Leading card payments provider Global Payments, a fortune 1000 company, with specialist products designed for the hospitality market. Having worked with Global Payments since they were HSBC Merchant Services, we have continued to develop their brand communications and product brands including their industry specific product campaigns.
A campaign concept was needed to communicate the benefits of a range of products that Global Payments are offering to the hospitality sector. The campaign needed to stand out in a sector dominated by lifestyle and food pictures as well as educating potential customers of the benefits of the technology offered.
To communicate the huge benefits to customer experience, we made the customer the centre of the campaign; not Global Payments' customers but their customer's customers.
We created a whole crowd of little people that plead with the hospitality sector to improve their payments process, that complain about long waits and confusing bills. The illustrative style keeps the concepts simple and allows the flexibility to show different scenarios and real world situations. The campaign concept has been so well received that the little people now appear across brochures, infographics, emails, show stands, direct mail and even their own mini animation. Crowd sourcing by creating our own crowd.