Uniware are a leading ePos and payment solution provider with hundreds of thousands of users. The business was established over 20 years ago, primarily servicing the education sector but it has grown to cover many of the country’s top corporates and retail establishments as well as strengthening their education credentials with many of the country’s top universities.
The ePos market has changed enormously over the last decade with a huge growth in FinTech start-ups creating a highly competitive and fast moving sector. Having already worked with Uniware for several years they approached us to help them design and launch their new UPAY product brands into the cashless payment market and redesign their app interfaces. The goal was to create new product brands that were digital first and appealed to a broad end user base from students to bankers. Distinctiveness, cohesion and ease of use were key to the development of the new branding.
To create a set of product brands we established the concept of creating UPAY flavours. A flavourant is defined as a substance that gives another substance flavour, altering the characteristics of the solute. This fitted perfectly with the way in which the UPAY technology was changing and enhancing the payments process, disrupting traditional ePos models with an innovative, mobile focused suite of products.
We developed the concept for each product brand; the first named UPAYMint, a fresh and open mobile application for enabling cashless payments. The second, UPAYChilli, a strong and robust complete cashless solution. We established a droplet design, which suggested the flavourant, as well as payments made by the user, spreading out and flavouring the industry and experience. These act as a repeat pattern, shapes within icons and animations or a simple way to bring a distinctive brand style to a design. As part of the digital first approach, a minimal, flat style was adopted for the background to the droplets, placing intuitive, logical usability above decoration and styling.
The brand has been implemented across offline and online media channels, including a responsive website, exhibition stands and print collateral. The customer experience is completed with a full new UX design of the payment apps and system, ensuring the brand delivers on its promise to change the flavour of making cashless payments.