The 2013 Kent Restaurant of the year, multiple Michelin Guide listed and Sunday Times Top 20 restaurant, The Ambrette is a rapidly rising star in the culinary scene. Their unique take on locally sourced, western fine dining fused with the flavours of Mumbai has resulted in their three restaurants gaining plaudits from both the national press and their happy, loyal customers.
While the Ambrette was making unique moves in the kitchen, their visual identity still suggested ‘local Tandoori’ rather than the world food innovators they had become. Dev Biswal head chef at The Ambrette had ambitions for the restaurants that simply weren’t being reflected in the way they presented themselves. The challenge was to shift public perception of an Indian influenced restaurant from curry house to something far more unexpected.
We recommended that the brand should be positioned towards European fine dining rather than relying on its spiced background. We developed a flexible identity, which not only visually represented the artistic and elegant style of cooking, but also the characteristics and flair of Head Chef and Owner Dev Biswal. A central mark based on a hand drawn 'A' by Dev Biswal is used as an anchor for the brand, with graphic ingredients placed on it to reflect the importance of locally sourced, high quality produce. The brand was designed to be location specific, allowing each restaurant to have their own flavour with its own set of ingredients and colours placed onto the core brand.
Open Water then applied this new brand style across all online and offline channels, ensuring the brand enhanced and reflected the experience that customers will receive at The Ambrette. We even added a silver award at the Kent Digital Awards to their already long list of accolades!