Medway Family Church, after 20 years of going from strength to strength, decided that they needed a brand identity that reflected their current values. They began with a name change to Cornerstone City Church and approached Open Water to design a visual language in line with their exciting new ambitions.
After discussions around the new direction and implications of the name change, Open Water were asked to look at the wider branding elements, including a new logo, brand look and feel and website design. Although the new name was quite evocative of certain parts of the church's vision, it needed some support from the rest of the brand in promoting their vision, both internally and externally.
A brighter, fresher and more vibrant brand style was established to reflect the values of the people who worshipped at the church. This began with the logo mark where we brought together multiple coloured shapes that represented the church as a whole, and the many different people within its community. The mark was made up of interconnecting shapes, which could be used to point inwards or outwards. When used inwards they could be used to highlight life within the church; a window into their community. When used outwards they represent the church work in the larger community.
Once this identity was established, we designed and built a responsive website to represent their community online. The website was designed to be full of colour and life. The mark was used in its inward form to highlight icons and images. This vibrancy was designed to give an authentic feel for the church and capture the life of its members.
Shortly after its launch, the website gained glowing recognition by being nominated for several awards. It was a finalist at the prestigious Premier Digital Awards in the category for 'Best New or Redesigned Website' as well as that of 'Most Engaging Small Church Website' where it was runner-up.