We were tasked with creating a new brand identity for Riverside that better reflects their brand values and give them a contemporary feel.
We are extremely pleased to announce that our new branding for Riverside, a national hazardous material consultancy, is now in effect.
First Things First
Following a recent takeover we were tasked with creating a new brand identity for Riverside that better reflects their brand values and give them a contemporary feel. This process involved a thorough examination of the company through a series of workshops to look at what is important to the company, its staff, and its clients.
We used this information to create a mission statement for use internally and externally, to be a measure of how successful Riverside was in keeping to their own values, as well as letting customers know what they should expect.
With the company’s values and personality in hand we set about creating a visual identity that included a new logo, typeface, colour palette and other flexible assets that could be used across the wide array of physical materials that Riverside uses, as well as in their digital presence.
To launch the brand we devised an event for staff that would celebrate how far they had brought Riverside and how the new branding reflects their work. Often in these situations the staff feel like the branding process has nothing to do with them but we know this is never the case and wanted everyone to know that the new identity was down to them.
You can see more of Riverside’s new visual identity here