Making sure that we are admired as much for how we work, as we are for the exceptional work we produce.
Open Water’s aim is not to become one of the UK’s biggest agencies but to become one of its most admired. With that goal in mind, we want to work with the brands that we admire most ourselves and build relationships with clients that everyone involved in can enjoy and be proud of.
What does it mean when we say that we admire a brand?
Some we admire because of the valuable work they do, like charities and those in education. Some because of the happiness and empowerment they give to their customers, others because they are just so good at what they do. We admire many brands because they are so clear about their mission and have big, bold ambitions (a brand doesn’t have to be large and well established to get our admiration; regional brands with national and international goals are some of our big favourites). Of course there are then those brands that we have a personal connection with for whatever reason. For some of us in the studio that might be a brand we trust because they have served us well for many years, like a favourite restaurant or a sports team. For others there might be brands that were there for us when we really needed them, like crucial medical support services.
These are all things that we consider to be important and worthwhile. We want to contribute to those brands’ success.
So what do we want to be admired for ourselves?
We know that strong relationships are the key to the way we work and this is backed up by the fact that most of our sales come from referrals from happy clients. We want our clients to enjoy every aspect of working with us. We want our work to do the job for them, for them to see their brand take shape and flourish. Making sure that we are admired as much for how we work, as we are for the exceptional work we produce.
We know that strong relationships are the key to the way we work and this is backed up by the fact that most of our sales come from referrals from happy clients.
Our goal also directs inwards as we work with each other. We are very proud to have such a close-knit team who view each other as friends more than colleagues. We want anyone who has worked with us to feel it was a worthwhile and enjoyable experience.
Away from the work we want to make a positive difference to our community both locally and further afield. This means that we involve ourselves in several charity projects each year, throwing our skills (and often our bodies!) into an arena where we can help the most.
But is this not just ego, the idea of wanting to be admired?
Awards are nice but they mean that we’re producing valuable work for our clients. Good referrals are great because they mean that we’re making our clients happy. Recognition for our charity work is brilliant because it means that we’re making an actual difference for people who need help. So for Open Water, being admired is an indicator; one that shows us if we’re heading in the right direction.